Jobs at WPP

Lead media innovation and AI strategy for Mazda within the WPP Open ecosystem. Develop strategic narratives, high-level technology solution designs, and client value propositions. Serve as a trusted advisor on data, audience, media, and AI initiatives; coordinate cross-functional teams, identify and escalate issues, demonstrate ROI, and provide thought leadership on data-driven marketing and emerging AI solutions.

Supports media activation planners throughout the planning and buying process. Responsibilities include preparing plans, presentations, reports, competitive packets, and data analyses; maintaining templates and contact lists; entering purchased media into MediaOcean/Prisma; coordinating vendors and meetings; managing billing and resolving invoice discrepancies; and assisting with trafficking, specifications, deadlines, and client-facing materials.

Coordinates programmatic media campaign administration, documentation, QA, reporting, workflow tracking, and cross-functional communication. Maintains campaign files, approval trackers, pacing dashboards, reports, and process guides while supporting trafficking readiness, launch execution, onboarding, and process improvements across Solutions, Activation, Planning, Finance, and related teams.

Supports paid search campaign execution and optimization using Google Ads and Bing Ads. Responsibilities include keyword research, ad copywriting, campaign reporting, performance analysis, budget and bid pacing, and identifying efficiency improvements. The role requires strong Excel, communication, analytical, organizational, and teamwork skills, with an interest in search engine marketing and digital advertising.

Manages end-to-end programmatic media campaigns, including planning, trafficking, platform setup, activation, optimization, pacing, reporting, and client service. The role uses DSPs and analytics tools to meet performance and delivery goals, supports campaign proposals and client presentations, maintains optimization insights, and mentors coordinators. It requires strong knowledge of programmatic inventory, DSP capabilities, ad-serving and verification platforms, Excel, and digital media strategy.

Lead the setup, execution, monitoring, optimization, and reporting of programmatic and digital media campaigns, primarily using Google Ads and DV360. Manage YouTube activation, paid media buys, vendor and publisher relationships, budget pacing, tracking accuracy, and campaign performance. Collaborate with planning and account teams across Google brands, resolve execution issues, maintain data integrity, and oversee one to two direct reports.

Supports media investment and activation for broadcast and digital campaigns. Responsibilities include entering and maintaining buys in MediaOcean and Prisma, managing campaign delivery, reconciling budgets, coordinating buy changes and creative specifications, posting campaigns, monitoring performance, and generating pre- and post-campaign reports using measurement tools such as Numeris.