Jobs at WPP

Manage setup, execution, and day-to-day optimization of programmatic and digital campaigns (primarily Google Ads and DV360). Oversee YouTube media buys, coordinate with publishers and vendors, partner with planning/account teams, ensure tracking and budget pacing accuracy, and analyze performance to meet KPIs.

Lead cross-channel programmatic strategy and manage campaigns end-to-end across planning, activation, measurement, and data/tech teams. Translate client briefs into performance-driven plans, present recommendations, run test-and-learn initiatives, leverage DSP knowledge and measurement (lift studies, MMM) to build performance stories, and coordinate creatives and stakeholders for on-time execution.

Lead setup, execution, and optimization of programmatic and digital campaigns (Google Ads, DV360, YouTube). Manage media buys, vendor and publisher relationships, cross-functional collaboration, performance analysis, tracking, and budget pacing. Oversee 1-2 direct reports and ensure data integrity and campaign delivery.

Support day-to-day coordination and execution of clients' sponsorship portfolios: manage projects, partner relationships, finance and meeting logistics, assist media planning alignment, develop measurement/reporting, contribute to strategy, creative concepts, and new business efforts.

Lead media measurement and analytics for a major advertiser: design measurement frameworks, analyze online/offline campaign performance, deliver actionable insights, advise clients, drive optimization, mentor analysts, and implement advanced methodologies and tools to improve marketing effectiveness.

Lead and manage a programmatic trading team (3–8 reports), own clients' programmatic strategy and execution, ensure campaigns meet KPIs, create QA and workflow processes, train direct reports, develop platform/vendor relationships, analyze performance, and produce presentations and best practices to support account and agency-level programmatic initiatives.

Manage day-to-day paid search and paid social campaigns across major platforms, develop strategy and deliverables, optimize performance, present to clients, collaborate with cross-functional teams, and maintain campaign documentation and best practices.

Lead strategy, execution, and optimization of influencer marketing campaigns across social platforms. Act as primary client contact, develop campaign roadmaps, manage influencer selection, outreach, negotiations, contracts, budgets, timelines, and reporting. Collaborate with paid social, creative, and analytics teams, present results and recommendations, mentor junior staff, and stay current on platform trends and measurement best practices.

Lead SEO and Generative Search Optimization for an agency portfolio: define strategy across technical SEO, content, structured data, and integrations with paid search; manage and develop an SEO team; support new business and growth; analyze performance and drive practice innovation and GSO playbooks.

Plan and manage OOH and print campaigns from briefing through post-campaign reporting. Present media plans, optimize campaign performance, track expenditures, manage client and agency relationships, and mentor junior staff.

Lead execution, optimization, and measurement of performance media campaigns. Act as day-to-day link between Planning, Analytics, and Activation, run test-and-learn programs, enforce KPI frameworks, and translate data into tactical optimizations to drive measurable business outcomes.

Lead strategic performance media for a major automotive account on a 15-month contract: own full-funnel omnichannel strategy, integrate analytics with CRM and dealer data, align activation teams (Search, Social, Programmatic), manage commercial health and a direct report, and drive measurement and cookieless targeting innovation to deliver measurable dealer leads and sales.

Manage day-to-day Amazon, retail media and search initiatives: develop and execute eCommerce and search strategies, optimize paid campaigns, forecast and grow revenue, deliver client reporting and insights, scope new business, build client and media partner relationships, and coach junior team members.