Teams at Upwork

Lead lifecycle marketing and growth acquisition programs targeting SMB audiences. Own outbound prospecting pilots, content direction, messaging, performance measurement, vendor partnerships, and strategic recommendations. Translate campaign data into leadership narratives, collaborate with product marketing, marketing technology, analytics, and creative teams, and use AI-enabled tools to improve analysis, segmentation, messaging, and campaign planning.

Lead product for shared matching and personalization infrastructure: define AI/ML roadmap (retrieval, embeddings, ranking), own evaluation and experimentation, coordinate cross-functional teams, and measure improvements in match quality and relevance.