Teams at Sofina Foods Inc.

Analyzes pricing, promotions, sales programs, product profitability, and margin performance for assigned poultry categories. Develops pricing strategies with Sales, identifies reporting improvements, provides business insights for decision-making, maintains profitability reporting, and supports project management initiatives.

The Brand Manager develops and executes brand strategies, marketing campaigns, product innovations, packaging, digital and social initiatives, and promotional plans. The role manages agency relationships, marketing budgets, brand compliance, consumer and category analysis, retailer collaboration, and performance optimization. Responsibilities include using market insights and AC Nielsen data to identify growth opportunities, support new product development, maintain brand consistency, and improve return on marketing investment.

Develops, integrates, monitors, troubleshoots, and optimizes high-volume EDI integrations with trading partners. Responsibilities include API and ERP integration, debugging, performance monitoring, secure data transmission, partner onboarding, testing, upgrades, documentation, root-cause analysis, and production implementation coordination. The role collaborates with ERP and EDI stakeholders to improve data quality, reduce errors, and support business continuity.