SoFi

4,500 Total Employees
Year Founded: 2011

SoFi Company Culture & Values

Updated on January 07, 2026

SoFi Employee Perspectives

How do you define a good team culture? What are some ways you and your team bring those characteristics or values to life?

The best teams are the ones that are much greater — 10 or 100 times — than the sum of their parts. As a leader, you have to cultivate trust and collaboration across your leaders and their teams. I’ve done this by fostering a “we are all in this together” mentality and creating open communication that is inclusive of all opinions and perspectives.

As a leader, this practice needs to be woven into everything you do — from how you recognize and reward your people, how you hold your teams accountable, how you capture feedback and even the way you set up agendas in team meetings. You have to be deliberate and purposeful to reinforce teamwork and trust.


How do you ensure members of your team continue to feel challenged, engaged and excited by the work theyre doing?

Everyone has different goals and motivations. As a leader, you need to understand what makes each person tick and tailor your approach accordingly. I always push my teams to approach every opportunity with a growth mindset: there is always more to learn and improve.

But when you think of the times you had the most fun at work, most people tend to recall a story where they had to achieve something great with their peers. As such, I always look to create opportunities for people to band together to deliver something. I tell my leaders there is power in assigning a name to projects or initiatives because it gives teams something to rally around. For example, instead of looking at an iterative list of features or tasks — which might be incremental and less glamorous — group them under a “Project Superstar,” and then people can get excited and rally behind a big launch, milestones and an impact versus the laundry list of items.

 

Do you have any unique team celebrations, traditions or rituals to celebrate successes?

As leaders, we never give enough praise. I try to make a point of including celebrations and recognition in every org communication, all-hands and team meeting. I even set a reminder on my calendar every Friday to send a note of thanks or appreciation to someone in our company, and I encourage my leaders to do the same.

The heartfelt, specific examples given in a timely manner tend to carry so much more weight than the one or two times per year performance feedback conversation. Expressing timely gratitude more often is one of our superpowers as leaders and something we could all do more of.

Kate Matsudaira
Kate Matsudaira, VP of Engineering, Product & Design (EPD), Head of Spend, Invest, Protect & Save (SIPS)

SoFi Employee Reviews

I have a very collaborative and supportive team and leadership. I have been given the opportunity to plug into a few high-impact projects and have had the liberty to make informed decisions at a rapid clip.
Niyati
Niyati, Director, Software Engineering
Niyati, Director, Software Engineering
SoFi has a unique culture that embraces both individuality & collaborative thinking. You’re trusted to get the job done and empowered with the tools you need to do so. The teams are small and nimble, and the work that you do has an immediate impact.
Mike
Mike, Manager, Engineering
Mike, Manager, Engineering
What brings me to work every day are the people and teams! Working together in SoFi’s mission-driven environment allows us to embrace our values and put our best foot forward to reach our goal of helping people achieve financial independence.
Mona
Mona, Senior Manager, Talent Acquisition
Mona, Senior Manager, Talent Acquisition
SoFi gave me the opportunity to work on large, complex and interesting problems, while being located in Montana where I can enjoy the outdoors and blue collar atmosphere. My work feels valued and I have the freedom to be creative and have an impact.
Donald
Donald, Senior Staff Engineer
Donald, Senior Staff Engineer
No two days are the same, which I love! I spend most of the day working on projects that are directly connected to our company-wide priority #1 ; which is to create a durable culture where people love to work. Things like creating a Diversity, Equity and Inclusion site, managing our careers page, and hosting events that bring our culture to life.
Kari
Kari , Director, Talent Brand & Engagement
Kari , Director, Talent Brand & Engagement