Teams at SOCi

Leads customer and partner marketing strategy to drive expansion, cross-sell, upsell, retention, and partner-sourced pipeline. Develops account-based campaigns, lifecycle marketing, co-marketing, partner enablement, webinars, events, and customer advocacy programs. Uses AI, automation, segmentation, and performance data to improve marketing efficiency and revenue impact. Manages a team of two Demand Generation Managers and a Marketing Coordinator while partnering with Sales, Customer Success, Account Management, Partnerships, and Product Marketing.

Identify, qualify, and close new sales opportunities alongside Account Executives. Responsibilities include prospecting key accounts, setting discovery calls and demos, conducting select discovery calls, advancing deals, identifying expansion opportunities, supporting events and gifting programs, and sourcing sales enablement materials. The role requires strong communication, goal orientation, pipeline development, Salesforce experience, and the ability to position multiple SaaS products.

Performs local SEO services for customers, including audits, keyword and performance analysis, competitive research, listings optimization, monthly reporting, and actionable recommendations. Presents insights in customer meetings and QBRs, tracks optimization actions, maintains service templates, supports Customer Success enablement, and stays current on local search trends, Google Business Profile, listings, maps, and local landing pages.