Teams at Scribd, Inc.

Own the acquisition product roadmap and engineering priorities to drive durable user growth. Define target audiences and channel mix, build product-driven acquisition mechanics (referrals, growth loops), enable channel effectiveness (discoverability, search/AI readiness, integrations, tracking), test new acquisition tactics, and align product investment with Performance Marketing, SEO, Partnerships, and Brand while measuring long-term subscriber value.

Own strategy and execution for complex, cross-functional programs spanning Customer Operations and Brand Marketing. Connect marketing, customer experience, product, and engineering teams; prioritize initiatives; manage roadmaps, timelines, risks, metrics, and organizational processes. Drive operational improvements, AI-enabled workflows, and scalable frameworks while coaching TPM teammates and contributing to company-wide planning.

Lead product analytics for content supply and understanding, defining KPIs, measurement strategies, dashboards, experiments, and data-quality standards. Analyze content gaps, metadata quality, discovery, engagement, opportunity sizing, and ROI. Partner with Product, Engineering, Data Science, and executives to guide strategy and roadmaps, investigate anomalies, validate AI-assisted analysis, communicate findings, and mentor analysts.