Teams at Samsung Electronics

Lead end-to-end brand marketing for Samsung Mobile eXperience in Canada: develop GTM strategy for flagship launches and always-on campaigns, drive consumer segmentation and partnerships, manage agencies, measure campaign performance, lead and develop the Brand Marketing team, collaborate cross-functionally, and oversee division marketing budgets and financial processes.

Lead category product strategy and go-to-market execution for consumer electronics. Own P&L, forecasting, promotions, inventory and launches. Liaise with sales, SCM, service and channels, manage a product management team, and deliver monthly sales and profitability targets while overseeing budgeting, KPIs and cross-functional coordination.

Lead product strategy, go-to-market, pricing, promotions and lifecycle management for Samsung HHP (handheld phone) products in Canada. Drive sales targets, profitability, inventory planning, launches and cross-functional execution with Sales, SCM, MarCom and HQ. Analyze market data and ROI to increase market share and support sales objectives.