Teams at Samsung Electronics

Manage day-to-day and financial operations for CS and Estore voice/chat contact centres and outsourced vendors. Own KPI monitoring, forecasting, vendor invoice validation, headcount planning, training, quality, workforce management, and regular reporting to leadership to ensure service levels, FCR, NPS and cost targets are met.

Lead product strategy, go-to-market, pricing, promotions and lifecycle management for Samsung HHP (handheld phone) products in Canada. Drive sales targets, profitability, inventory planning, launches and cross-functional execution with Sales, SCM, MarCom and HQ. Analyze market data and ROI to increase market share and support sales objectives.

Lead end-to-end brand marketing for Samsung Mobile eXperience in Canada: develop GTM strategy for flagship launches and always-on campaigns, drive consumer segmentation and partnerships, manage agencies, measure campaign performance, lead and develop the Brand Marketing team, collaborate cross-functionally, and oversee division marketing budgets and financial processes.