Teams at SALT XC

Lead strategic planning, execution, and optimization of paid search and retail media across client portfolios. Build full-funnel search strategies, manage account governance and budgets, mentor SEM team members, present recommendations to clients, implement measurement and tagging, and drive platform innovation, testing, and operational excellence in collaboration with cross-functional teams.

Lead production scoping, planning, and shoot management for social, digital, and TV content. Manage budgets, vendors, multi-disciplinary teams, client presentations, and financial processes. Leverage supplier networks to deliver integrated, timely, award-oriented creative work across North America.

Lead creator marketing strategy and execution for major food brands. Own end-to-end influencer programs: ideation, talent identification and negotiation, briefing, approvals, budget management, collaboration with PR/media/social teams, and campaign measurement and reporting while driving culturally relevant, experimental ideas.