Teams at Red Bull

Leads national trade marketing strategy and execution for the Limited Service Restaurants segment in Canada. Develops business plans, customer strategies, joint marketing programs, POS tools, and sell decks; partners with key account, brand marketing, agencies, and global teams; manages initiatives from briefing through measurement and optimization; and provides reporting, insights, and recommendations to drive reach, consumption, brand engagement, and sales.

Leads Red Bull Canada's creator marketing strategy and execution, including identifying and managing social creators, developing partnerships, overseeing onboarding, establishing KPIs, managing budgets, and reporting ROI. The role builds product trust, brand awareness, and organic reach through creator collaborations, hospitality programs, cross-functional planning, stakeholder education, and consistent program governance across the organization.

Supports distribution and field sales teams by managing platform access, maintaining product and sales content, uploading training materials, preparing activation call decks, updating distribution documents, producing usage reports, and coordinating cross-functional communications. The role also supports the GET application, establishes quality controls, and maintains critical Excel trackers and PowerPoint presentations.