Teams at Rakuten Kobo

Manage and optimize Rakuten Kobo’s global paid search program across Google Ads and Microsoft Advertising. Responsibilities include campaign execution, budget pacing, bidding, keyword and audience strategy, Shopping/PMax management, testing, performance analysis, and reporting across multiple markets and business lines. The role partners with SEO, analytics, creative, eCommerce, media, and agency teams to improve CPA, ROAS, revenue, profitability, and overall search performance.

Leads global performance marketing measurement and optimization across acquisition, retention, ecommerce, subscriptions, CRM, and lifecycle marketing. Owns attribution, KPI frameworks, media mix modeling, experimentation, forecasting, dashboards, and performance storytelling. Partners with marketing, product, data engineering, BI, finance, and executive teams to improve customer acquisition efficiency, retention, conversion, ROAS, churn, and lifetime value.

Leads Kobo’s global Gift Cards and VIP, Rewards, and Loyalty portfolio. Owns commercial strategy, roadmaps, business performance, customer propositions, financial models, partnerships, and growth initiatives across digital, physical, retail, and B2B channels. Develops measurement frameworks, improves customer engagement and retention, and partners cross-functionally with Product, Technology, Finance, Marketing, Operations, and Customer Care to launch and optimize programs.