Teams at Rakuten Kobo

Manage and optimize global paid search campaigns across Google Ads and Microsoft Advertising for devices, subscriptions, and digital content. Own budgets, pacing, bidding, targeting, campaign structures, testing, reporting, and performance improvements across markets. Partner with SEO, analytics, creative, eCommerce, media, and agencies to improve CPA, CAC, ROAS, revenue, conversion, profitability, and contribution margin.

Supports independent authors using Kobo Writing Life by providing author assistance, contributing to blogs, podcasts, and newsletters, using analytics to guide content decisions, and assisting with merchandising and community-growth initiatives. The role requires strong communication, organization, research, multitasking, creativity, and independent problem-solving, with an interest in bookselling, digital reading, self-publishing, and content marketing.

Leads global performance marketing measurement and optimization across acquisition, retention, ecommerce, subscriptions, CRM, and lifecycle marketing. Owns attribution, KPI frameworks, media mix modeling, experimentation, forecasting, dashboards, and performance storytelling. Partners with marketing, product, data engineering, BI, finance, and executive teams to improve customer acquisition efficiency, retention, conversion, ROAS, churn, and lifetime value.