Teams at Questrade Financial Group (QFG)

Leads Marketing and Product analytics strategy, metric governance, advanced analysis, experimentation, and AI-native self-serve capabilities. Oversees SQL and dbt development across cloud data platforms, translates complex findings into executive decisions, and manages a high-performing analytics team. Partners with Product, Marketing, Data Science, and Analytics Engineering to improve measurement rigor, reduce ad hoc requests, and drive commercial outcomes.

Leads the architecture and delivery strategy for enterprise customer data and analytics engineering. Owns semantic layers, data warehouses, governance, observability, security, testing, CI/CD, and scalable data products supporting BI and AI agents. Manages and mentors analytics engineers while remaining hands-on with complex implementations, SQL, dbt, and data transformations. Partners across data engineering, architecture, analytics, and upstream product teams to deliver trusted, governed customer data.

Leads data science and marketing science strategy across Marketing and Product. Owns marketing measurement through media mix modeling, incrementality testing, geo-testing, and attribution. Builds predictive models for lifetime value, propensity, churn, and retention; establishes production standards and governance; writes and reviews Python, SQL, and dbt code; manages external measurement partners; and mentors data scientists while serving as the organization’s statistical authority.