Teams at Pulp & Press Juice Co.

Leads DTC growth for Protein Candy and Pulp & Press across Shopify, Amazon, TikTok Shop, and future channels. Owns channel strategy, revenue, contribution-margin P&L, acquisition and retention, CRO, marketplace operations, pricing, forecasting, reporting, agency partnerships, and team development. Partners across retail, supply chain, logistics, creative, social, and customer care to scale profitable eCommerce growth and launch products through direct and marketplace channels.

Create and appear in short-form social content, manage TikTok and Instagram, build community, lead creator and celebrity partnerships, produce shoots, monitor trends, manage content calendars, and grow organic engagement and brand relevance. The role also tracks KPIs, manages social automations, supports customer inquiries, maintains content assets and licensing records, and travels to launches, trade shows, samplings, and events.