Teams at Procter & Gamble

Plans, executes, monitors, and optimizes paid digital media campaigns across social, search, and programmatic channels. Manages campaign setup, tagging, quality assurance, budgets, reporting, testing, attribution, and agency relationships. Uses performance data to improve targeting, creative, placements, bids, landing experiences, and investment allocation while partnering with brand, sales, content, analytics, finance, and external agencies.

Leads brand growth strategies, innovation launches, go-to-market plans, consumer insights, and marketing experimentation for major brands. Manages cross-functional teams spanning sales, finance, product supply, insights, advertising, and media/PR agencies. Analyzes complex data to develop actionable business strategies, partners with regional and U.S. teams, and oversees a portfolio of strategic projects.

Leads influencer marketing and social-first content strategy for beauty brands. Responsibilities include managing influencer campaigns and PR agency partnerships, coordinating paid media and cross-functional planning, allocating budgets, analyzing content and program performance, and optimizing future strategies. The role also oversees campaign workflows, timelines, approvals, reporting, and execution while building stakeholder relationships and driving brand engagement and business results.