Teams at Procter & Gamble

Leads P&G Canada's media capabilities, strategies, operations, training, budget management, agency governance, and supplier relationships. The role drives media-enabled growth across television, programmatic, digital, social, and search channels while coordinating with brand, regional, global, agency, and media partner teams. It requires advanced media planning expertise, strong analytics, stakeholder management, communication, and project management skills.

Manages the end-to-end execution of digital media campaigns, including planning, trafficking, tagging, QA, tracking, reporting, optimization, and troubleshooting. Collaborates with brand, media, creative, analytics, and vendor teams to define KPIs, manage budgets and timelines, resolve discrepancies, and improve campaign performance. Provides technical consultation, recommendations, and coaching to multifunctional stakeholders.

Plans, executes, monitors, and optimizes paid digital media campaigns across social, search, and programmatic channels. Manages campaign setup, tagging, quality assurance, budgets, reporting, testing, attribution, and agency relationships. Uses performance data to improve targeting, creative, placements, bids, landing experiences, and investment allocation while partnering with brand, sales, content, analytics, finance, and external agencies.