Teams at Procter & Gamble

Leads digital commerce growth for P&G brand portfolios by developing full-funnel strategies across retailer media, paid and organic search, eContent, digital merchandising, social, email, and digital shelf initiatives. Partners with retailers, distributors, media teams, and internal stakeholders to optimize performance using analytics, test emerging platforms, build digital capabilities, and scale successful programs. May manage a direct report.

Manages end-to-end paid e-retail search campaigns, including setup, pacing, optimization, quality assurance, troubleshooting, reporting, billing reconciliation, and performance analysis. Partners with media, digital commerce, brand, and external teams to meet campaign objectives, resolve technical issues, improve media capabilities, and provide technical guidance and training.

Leads P&G’s national digital commerce capability strategy, partnering with internal teams, agencies, platforms, and retailers to accelerate growth. Responsibilities include developing and optimizing commerce systems, guiding category investment decisions, managing emerging eCommerce platforms, improving digital product content, and connecting content, search, retailer media, web analytics, and customer insights. The role also requires creating training materials, influencing decision-makers, and managing complex initiatives in a fast-paced environment.