Jobs at Procter & Gamble

Leads P&G Canada's media capabilities, strategies, operations, training, budget management, agency governance, and supplier relationships. The role drives media-enabled growth across television, programmatic, digital, social, and search channels while coordinating with brand, regional, global, agency, and media partner teams. It requires advanced media planning expertise, strong analytics, stakeholder management, communication, and project management skills.

Manages the end-to-end execution of digital media campaigns, including planning, trafficking, tagging, QA, tracking, reporting, optimization, and troubleshooting. Collaborates with brand, media, creative, analytics, and vendor teams to define KPIs, manage budgets and timelines, resolve discrepancies, and improve campaign performance. Provides technical consultation, recommendations, and coaching to multifunctional stakeholders.

Plans, executes, monitors, and optimizes paid digital media campaigns across social, search, and programmatic channels. Manages campaign setup, tagging, quality assurance, budgets, reporting, testing, attribution, and agency relationships. Uses performance data to improve targeting, creative, placements, bids, landing experiences, and investment allocation while partnering with brand, sales, content, analytics, finance, and external agencies.

Leads brand growth strategies, innovation launches, go-to-market plans, consumer insights, and marketing experimentation for major brands. Manages cross-functional teams spanning sales, finance, product supply, insights, advertising, and media/PR agencies. Analyzes complex data to develop actionable business strategies, partners with regional and U.S. teams, and oversees a portfolio of strategic projects.

Leads influencer marketing and social-first content strategy for beauty brands. Responsibilities include managing influencer campaigns and PR agency partnerships, coordinating paid media and cross-functional planning, allocating budgets, analyzing content and program performance, and optimizing future strategies. The role also oversees campaign workflows, timelines, approvals, reporting, and execution while building stakeholder relationships and driving brand engagement and business results.

Lead strategic retailer partnerships for P&G brands, develop and execute joint business plans, optimize distribution/pricing/shelving, use analytics to drive category growth and promotional decisions, manage trade funds, lead change and develop teams, and meet or exceed financial objectives while traveling as required.

Lead brand influence, PR, influencer and content strategy for skincare brands. Manage agency and cross-functional partners, annual planning, budgets, performance reporting, and optimize content and influencer programs to drive brand affinity and business results.