Teams at Pontosense

Own Silvie’s brand strategy, positioning, voice, identity, creative direction, launch campaign, creator partnerships, cultural initiatives, affiliate program, and go-to-market efforts. Lead the January commercial launch tied to a major television event, build customer insight around adult children buying for parents, and establish a recognizable brand that drives customer acquisition and category leadership. This founding leadership role has final creative authority and works closely with the CEO.

Own Silvie’s growth engine across SEO, answer engines, website conversion, PR, publications, experimentation, and performance analytics. The role drives customer acquisition, measures traffic and conversion, lowers customer acquisition costs, and builds a repeatable testing program ahead of a major January 2027 launch. It works closely with the CEO and Brand Marketing leadership in a hybrid Toronto or Waterloo environment, with remote flexibility.

Provides hands-on support to families and care organizations using Pontosense and Silvie products. Responsibilities include resolving calls, emails, and chats; guiding setup and troubleshooting; handling escalations from BPO teams; creating help-center content; and identifying recurring customer issues for product and engineering teams.