Teams at Phoenix (phoenix.ca)

Lead end-to-end lifecycle marketing strategy to drive retention, CLV, and engagement. Build and optimize multi-channel (email/SMS) campaigns and automated workflows in Klaviyo, segment customers, run A/B tests, create dashboards for retention/churn/CLV, reduce friction across the customer journey, and collaborate with Product, Data, and Customer Success to scale personalized, data-driven campaigns.

Leads Phoenix’s brand strategy, positioning, patient narrative, audience segmentation, messaging architecture, creative direction, and brand governance. Defines how treatment categories fit within the master brand, establishes creative standards, and ensures clinically credible, compliant execution across campaigns, websites, lifecycle, content, and product. Partners with Growth, CX, Clinical Operations, and executives while building the systems and capabilities of a scalable brand function.

The Creative Strategist will drive growth by conducting media analysis, developing creative tests, and collaborating with marketing teams to enhance customer engagement.