Teams at Phoenix (phoenix.ca)

Leads video editing quality, creative standards, workflows, and team development across Phoenix and Raven. Produces and reviews high-performing short-form video ads for Meta, TikTok, and other platforms, applying performance creative principles such as hooks, pacing, storytelling, retention, and conversion. Manages post-production from footage handoff through delivery while maintaining technical standards, asset organization, version control, and brand consistency.

Execute and optimize paid media campaigns across Google, Meta, TikTok, and Snapchat. Analyze KPIs, manage audience segmentation, run A/B tests, optimize acquisition funnels, support budget pacing, develop retargeting campaigns, and maintain performance reporting. Collaborate with creative, marketing, and product teams to improve conversion rates, traffic quality, customer acquisition cost, and return on ad spend.

The Creative Strategist will drive growth by conducting media analysis, developing creative tests, and collaborating with marketing teams to enhance customer engagement.