Teams at Penn Interactive

Lead CRM and lifecycle marketing for iCasino and Sportsbook, owning promo, CRM and retention strategy. Manage omni-channel communications (email, SMS, push, retail, paid), collaborate with martech/Optimove, define actionable segments, run targeted LTV and reactivation campaigns, and work with analytics to build dynamic segmentation and performance dashboards.

Lead regional VIP/player development for online sportsbook and iCasino products: drive VIP acquisition, retention, P&L, market share and revenue; manage and develop VIP managers; enforce processes and compliance; provide KPI reporting and competitor intel; coordinate with Risk, AML, Payments, and Responsible Gaming; run events and top-of-funnel VIP sourcing.

Support planning and execution of PENN Interactive events and player experiences. Manage logistics, guest lists, ticketing, travel/accommodations, vendor coordination, merchandise inventory, budgets, reporting, and on-site event execution. Collaborate with internal teams and compliance, travel ~50%, and deliver elevated experiential marketing activations to drive retention and user acquisition.