Teams at Penn Interactive

Lead sportsbook trading strategy and commercial KPIs for assigned sports, manage market setup and liabilities, create and trade specials, collaborate with analytics and leadership, drive product strategy and performance improvements, enforce compliance, mentor and evaluate team performance, and report business results.

Lead CRM and lifecycle marketing for iCasino and Sportsbook, owning promo, CRM and retention strategy. Manage omni-channel communications (email, SMS, push, retail, paid), collaborate with martech/Optimove, define actionable segments, run targeted LTV and reactivation campaigns, and work with analytics to build dynamic segmentation and performance dashboards.

Manage and optimize digital and mobile advertising campaigns across platforms, analyze performance data, maintain reporting and flight schedules, implement/test ad products and integrations, coordinate with sales, and drive revenue and advertiser experience improvements.