Teams at Paddle

Own and scale the Brand Studio's operations: intake, workflows, timelines, and vendor/freelancer coordination. Build systems, templates, documentation and automate repetitive creative processes using AI tools. Support major launches and campaigns, improve visibility into capacity and delivery, and remove friction across cross-functional stakeholders to enable efficient creative production at scale.

Lead positioning, messaging, and GTM strategy for core product areas. Drive product launches, sales enablement, customer and competitive research, and measurement of commercial impact. Use data and AI tools to accelerate workflows, mentor junior PMMs, and align Product, Sales, and Marketing to revenue outcomes.

Lead marketing measurement and attribution: deliver decision-ready insights, forecast budget allocation, maintain attribution models, run incrementality tests, define measurement frameworks, analyze end-to-end funnel across HubSpot and Salesforce, set GTM data-layer requirements with Snowflake/dbt, and coach channel owners to improve measurement and self-serve reporting.