Teams at Paddle

Own and scale Paddle’s global B2B demand generation engine across product-led and sales-led motions. Lead paid media, SEO, ABM, lifecycle, web, funnel conversion, attribution, experimentation, and marketing infrastructure programs to drive signups, PQLs, SQLs, and revenue. Partner with Sales, Growth, Product Marketing, Brand, Web, and RevOps while building and coaching a high-performing team of channel owners and operations leaders.

Own Paddle’s organic search and AI discoverability strategy across traditional search, AI-generated answers, and LLM citations. Audit visibility, identify opportunities, prioritize content roadmaps, and translate performance data into recommendations for Brand, Product Marketing, and Growth. Steer content updates, contribute drafts using AI, define discoverability metrics, and connect organic visibility to commercial outcomes such as pipeline.

Develop original editorial and product content for Paddle’s B2B audiences. Create compelling narratives from product strategy, customer problems, technical details, launches, campaigns, and customer stories. Apply SEO and audience insights, use performance data, adapt content across formats, and collaborate with Product, Marketing, Communications, Design, and subject-matter experts. Maintain editorial standards and use AI tools thoughtfully while preserving accuracy, originality, and human judgment.