Jobs at Paddle

Own and scale Paddle’s global B2B demand generation engine across product-led and sales-led motions. Lead paid media, SEO, ABM, lifecycle, web, funnel conversion, attribution, experimentation, and marketing infrastructure programs to drive signups, PQLs, SQLs, and revenue. Partner with Sales, Growth, Product Marketing, Brand, Web, and RevOps while building and coaching a high-performing team of channel owners and operations leaders.

Own Paddle’s organic search and AI discoverability strategy across traditional search, AI-generated answers, and LLM citations. Audit visibility, identify opportunities, prioritize content roadmaps, and translate performance data into recommendations for Brand, Product Marketing, and Growth. Steer content updates, contribute drafts using AI, define discoverability metrics, and connect organic visibility to commercial outcomes such as pipeline.

Develop original editorial and product content for Paddle’s B2B audiences. Create compelling narratives from product strategy, customer problems, technical details, launches, campaigns, and customer stories. Apply SEO and audience insights, use performance data, adapt content across formats, and collaborate with Product, Marketing, Communications, Design, and subject-matter experts. Maintain editorial standards and use AI tools thoughtfully while preserving accuracy, originality, and human judgment.

Build and operate production AI systems for go-to-market teams, including account segmentation, scoring, enrichment, buying-signal detection, agentic workflows, prospect research, outbound personalization, call summarization, and CRM hygiene. Own solutions end to end from design through deployment, while optimizing quality, latency, cost, reliability, evaluation, monitoring, and guardrails. Collaborate closely with Marketing, Sales, RevOps, and system users to deliver measurable commercial impact.

Own Paddle’s self-serve business line and commercial performance from acquisition through retention. Set strategy, optimize activation and time-to-value, define pricing and packaging, manage unit economics, shape demand, deepen partner channels, and lead cross-functional execution across Product, Engineering, Finance, Risk, Partnerships, and RevOps. Build experimentation, tooling, and tracking while using data and AI to improve conversion and profitable growth.