Teams at Northern

Lead paid media strategy for e-commerce and lead-generation clients across Google, Meta, and other channels. Manage budgets, campaign builds, optimization, testing, reporting, and performance outcomes including CPA, ROAS, lead quality, and revenue. Advise senior client stakeholders, lead business reviews, identify growth opportunities, coach junior strategists, and help establish team best practices for AI-enabled planning and analysis.

Owns strategic enterprise accounts, multi-year roadmaps, executive relationships, renewals, upsell and cross-sell growth. Leads account planning, forecasting, solution shaping, proposals, pricing, negotiations, QBRs, RFPs, and client risk management. Partners with delivery, PMO, sales, and subject matter experts to support successful digital transformation projects. The role also mentors team members and contributes to marketing and industry events.

Lead end-to-end paid media strategy and execution across Google, Meta, TikTok, Pinterest, Snap, and LinkedIn. Plan, set up, optimize, and report on campaigns, manage budgets and pacing, troubleshoot performance, present insights to clients, mentor junior team members, and support business growth through audits, proposals, and platform expansion.