Teams at Nissan Motor Corporation

Leads Nissan Canada’s marketing communications strategy, including national advertising, media planning, partnerships, sponsorships, events, vehicle launches, brand positioning, agency management, budgets, market research, reporting, and visual identity initiatives. Manages and develops a marketing team of eight, including three direct reports, while coordinating with executives, dealers, regional teams, agencies, finance, and global Nissan stakeholders. Oversees campaign performance, budget compliance, and communications programs supporting sales and brand objectives.

Leads multi-regional vehicle sales incentive planning, budgeting, forecasting, market analysis, and program execution. Manages incentive communications, accruals, system uploads, competitive intelligence, reporting, and lifecycle initiatives. Partners with Marketing, Finance, Sales Operations, and senior management to optimize sales growth, market share, budget utilization, retailer satisfaction, and corporate objectives.

Leads technology delivery for Nissan Canada Finance and NMAC lending systems. Manages product intake, prioritization, roadmaps, budgets, vendors, contracts, staff, and cross-functional initiatives. Ensures applications meet enterprise architecture, availability, cybersecurity, and technology standards while supporting cloud migration and continuous improvement. Oversees internal, contractor, offshore, and outsourced delivery teams, including coaching, performance management, hiring, and succession planning.