Teams at Mars

Leads digital commerce strategy and execution for Mars Snacking across omnichannel, pure-play, and on-demand platforms. Responsibilities include managing retail media investments, search and DSP strategies, analytics and measurement, performance reporting, channel roadmaps, agency and platform partnerships, digital shelf optimization, capability building, and budget administration to drive shopper conversion, sales, profit, and incremental growth.

Leads omnichannel, shopper, e-commerce, and retail execution strategy for Accelerator brands. Develops customer-specific joint business plans, identifies digital and physical commerce growth opportunities, measures retail execution, and creates scorecards, dashboards, reports, playbooks, and recommendations. Partners with sales, shopper marketing, customer teams, and leadership to improve availability, visibility, distribution, activation, digital shelf performance, and business results.

Leads commercial analytics for Mars Snacking’s Accelerator division, using retailer, shopper, consumer, POS, customer, and syndicated data to identify insights and guide business recommendations. Partners with Sales, Marketing, Shopper Marketing, Category Management, Supply Chain, and Demand Planning to develop, execute, and track commercial strategies. Presents annual strategies and commercial plans to sales and field teams, leads merchandising strategy, evaluates financial performance and growth opportunities, and coaches one direct report.