Teams at LabX Media Group

Leads print and digital circulation strategy for a large publication, including subscriber acquisition, retention, renewals, churn reduction, revenue optimization, forecasting, and audience growth. Manages lifecycle campaigns, testing, segmentation, analytics, fulfillment operations, postal compliance, vendor relationships, and cross-functional audience development initiatives. Uses subscription and engagement data to improve conversion, profitability, retention, and subscriber experiences across print, digital, email, social, and other channels.

Manage Scientific American’s content across social and distribution platforms while maintaining editorial voice. Analyze traffic and engagement data to guide posting strategy, oversee partnerships with aggregators such as Apple News, moderate on-site discussions, and collaborate on short-form video. Adapt editorial stories for social formats, respond quickly to breaking news, identify platform trends, and serve as a public voice for the brand.