Teams at Kyra

Own a portfolio of influencer marketing accounts, driving renewals, expansion, revenue retention, delivery quality, margins, and campaign performance. Lead and develop Campaign Managers, oversee client strategy and executive relationships, manage budgets and resourcing, set influencer casting and production standards, and resolve escalations. Partner cross-functionally with Sales, Legal, Product, and Strategy while using analytics and AI to improve campaign operations and client outcomes.

Develop and lead creator marketing campaign strategies for enterprise beauty accounts across TikTok, Instagram, and YouTube. Own audience profiling, creator casting logic, creative concepts, messaging, briefs, measurement frameworks, trend analysis, and performance recommendations. Present strategic insights to clients, collaborate with internal teams, support pitches and new business, and build client relationships through data-driven, culturally relevant campaign strategies.