Teams at KEV Group

Leads the demand generation function for a B2B SaaS company targeting K-12 public school districts across North America. Responsibilities include managing and developing the demand generation team, designing multichannel and ABM campaigns, optimizing website and digital marketing programs, overseeing events, managing budgets, collaborating with sales and other departments, and tracking funnel, pipeline, conversion, and revenue metrics.

Build and maintain a React and TypeScript single-page application while developing ASP.NET Core services and Entity Framework queries in C#. Add GraphQL types and mutations, write unit and end-to-end tests, investigate production issues, participate in code reviews, and collaborate with product and support teams. The role begins with well-scoped features and bug fixes and expands to larger features over time.

Lead product positioning, messaging, and end-to-end go-to-market strategies for product launches. Conduct competitive and market analysis, develop sales enablement materials, partner with Product Management on roadmap priorities, collaborate on demand-generation campaigns, and use product performance and customer insights to improve adoption, retention, and expansion. The role requires strong cross-functional leadership, storytelling, project management, and data-driven decision-making in a B2B SaaS environment.