Teams at Jobber

Own product marketing for Jobber’s Operations portfolio, including customer research, positioning, messaging, packaging input, go-to-market strategy, launch execution, adoption, and ongoing learning. Partner with Product, Sales, Customer Success, Analytics, and Marketing to communicate customer value, overcome switching barriers, support commercial outcomes, and equip customer-facing teams. Use customer insights, competitive analysis, funnel data, cohort evidence, and AI to improve marketing effectiveness and adoption.

Owns enablement for Product Support and Customer Onboarding teams, including ramp, certification, playbooks, needs discovery, product positioning, coaching, and continuous development. Partners with QA, Product Marketing, Success Operations, and Analytics to improve activation, adoption, retention, CSAT, and qualified opportunities. Designs training and enables Next Best Action recommendations while measuring program effectiveness and supporting team events.

Owns lead nurture and trial-to-paid conversion programs for a B2B SaaS company. Leads acquisition lifecycle strategy, AI-enriched personalization, customer journey orchestration, experimentation, and cross-functional handoffs across marketing, sales, product, and success. Diagnoses funnel losses, prioritizes opportunities, configures journeys and automation, writes communications, and drives measurable improvements in lead, trial, and revenue conversion.