Jasper Innovation & Technology Culture

What types of products or services does your engineering team work on/create? What problem are you solving for customers?

At Jasper, our engineering team builds tools that help enterprise marketing teams move from ideas to impact faster — without losing their unique brand voice. Our platform includes Jasper IQ, which learns a company’s style, tone and knowledge base so every piece of content sounds authentically on-brand; Canvas, an AI-assisted editor that helps teams brainstorm, draft and refine ideas in real time; and Agents, customizable AI workflows that take care of repetitive content and marketing tasks.

The problem we’re solving is one nearly every modern marketing team feels: There’s more content to create, across more channels, for more audiences — and scaling high-quality content consistently is tough. Jasper gives teams the best of both worlds: speed and scale from generative AI, paired with the context and control needed to stay creative, strategic and on-brand.

Tell us about a recent project where your team used AI as a tool. What was it meant to accomplish? How did you use AI to assist?

Jasper is an AI-native company, so AI plays a role in nearly every stage of how we build, from early concepts to deployment. A recent example is Jasper IQ Audiences, a feature that helps customers create LLM-optimized audience profiles. The goal was to make it easier for marketers to generate content that resonates deeply with specific segments.

We used AI throughout the project. During design, AI tools helped our product and design teams explore multiple interface ideas and user flows quickly, almost like having an extra designer in the room. During development, our engineers used AI pair-programming to accelerate coding, improve quality and speed up iteration. And in the refinement phase, we used AI to analyze and optimize how audience data was structured, ensuring profiles were clear, accurate and effective for downstream content generation. The result is a feature that embodies our approach at Jasper — powered by AI, built with AI and designed to help marketers work smarter and faster.

What would that project have looked like if you didn’t have AI as a tool to use? How has AI changed the way you work, in general?

Without AI, the buildout of Audiences would have taken significantly longer. AI speeds up nearly every part of our process, from exploring design concepts to writing and reviewing code to fine-tuning how audience data is structured. Without those tools, our team would have spent far more time on manual coding, testing and iteration, slowing down the entire release cycle.

More broadly, AI is embedded in almost every facet of how I work. I use it for research, brainstorming, development and even in creating materials that help educate and enable the field. It helps me move faster, test ideas more efficiently and focus more time on strategy and problem-solving rather than repetitive tasks. At this point, it’s hard to imagine working any other way. AI has become a core part of how we build, learn and deliver at Jasper.