Teams at Horizon Media

Develops and manages media plans, budgets, campaign execution, reporting, and post-campaign analysis. Partners with activation teams, clients, media partners, and internal stakeholders to ensure timely delivery and resolve issues. Contributes to strategic recommendations, competitive analysis, client presentations, and brainstorming. Guides an Assistant Strategist through delegation, education, work review, and performance feedback.

Manages day-to-day media planning and campaign execution across digital and traditional channels for client accounts. Supervises planners and assistants, develops media strategies, oversees campaign documentation, evaluates and negotiates vendor proposals, monitors pacing and billing, and provides performance insights and optimization recommendations. Acts as a liaison among clients, internal teams, and media vendors while presenting marketplace updates and ensuring campaigns meet client objectives and KPIs.

Lead paid social strategy, activation, and optimization across major social platforms. Manage and develop a paid social team, oversee campaign builds, negotiate platform partnerships, and drive data-driven testing, measurement, and performance insights to meet client objectives.