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AdTech • Marketing Tech
Leads Canada’s programmatic activation team, overseeing campaign setup, trafficking, QA, pacing, optimization, reporting, and billing across the campaign lifecycle. Manages workflow prioritization, develops standardized processes, identifies delivery anomalies, and translates performance data into actionable client insights. Directs supply-path optimization, PMP and programmatic guaranteed deals, and relationships with DSP, SSP, publisher, and ad technology partners. Provides hands-on leadership, mentorship, platform execution, and cross-functional collaboration with business solutions, data, and analytics teams.
