Teams at HighlightTA

Own PPO’s marketing strategy, brand storytelling, content, social channels, demand generation, SEO, SEM, BDR programs, trade shows, events, public relations, and government relations. Build annual plans and budgets, measure pipeline and revenue impact, manage agencies and suppliers, and embed generative AI into marketing workflows. The role partners closely with executive leadership and Sales to market complex food-inspection technology to enterprise customers.

The General Accountant will manage the end-to-end Accounts Payable cycle, ensuring accuracy and efficiency in invoice processing, spending analysis, and payment execution while collaborating with cross-functional teams and enhancing accounting processes.

Drive new enterprise revenue and customer expansion by selling AI-powered SaaS solutions. Manage complex 6–12 month sales cycles, build executive relationships, develop value propositions, maintain pipeline accuracy, lead virtual account teams, and close high-value deals. Translate technical AI capabilities into measurable business outcomes, guide customer adoption, collaborate with marketing, product, and customer success teams, and exceed quarterly pipeline and revenue targets.