Teams at Heart and Stroke Foundation of Canada

Lead media strategy, planning, execution, and optimization for integrated and always-on campaigns. Manage media budgets, agency partners, trafficking, testing, and performance reporting. Collaborate with Brand, Fundraising, Analytics and other teams to translate insights into optimizations and ensure campaigns meet acquisition, fundraising, and brand objectives.

Lead a team delivering fundraising and marketing analytics to drive revenue, segmentation, forecasting, campaign measurement and data governance. Partner with business and IT, manage vendors, build scalable data models and self-service reporting, support program evaluation and roadmap, and develop talent to improve donor engagement and campaign performance.

Deliver analytics, segmentation, targeting and reporting to support fundraising campaigns (primarily Lottery). Build dashboards and automated reports, track media and digital channel performance, extract and manage campaign data, document processes, support campaign planning and vendor coordination, and provide data-driven insights for budgeting, forecasting and optimization.