Teams at General Mills

Lead Nature Valley’s Canadian brand growth strategy, P&L, profitability, market share, innovation pipeline, annual brand planning, consumer marketing, and cross-functional execution. Translate consumer, category, customer, and Nielsen insights into portfolio priorities and growth opportunities. Manage budgets, agencies, commercialization, pricing, promotions, and communications while coordinating Marketing, Sales, Finance, Supply Chain, Insights, and U.S. partners.

Manages financial oversight and business partnership for Sales customer teams. Leads P&L management, forecasting, monthly business reviews, trade investment analysis, S&OP processes, controls, and performance insights. Partners with Sales Directors and senior leaders to drive profitable growth, prioritize initiatives, and influence business decisions. Manages and develops direct reports while fostering cross-functional collaboration and financial discipline.

Own commercial strategy and customer relationships for regional distributors and key accounts supporting the Canadian pet business. Lead joint business planning, negotiations, promotional programs, merchandising, distribution, trade investment, forecasting, and customer execution. Analyze point-of-sale, Nielsen, category, and customer data to identify growth opportunities and develop persuasive recommendations. Partner cross-functionally with Marketing, Finance, Supply Chain, and other teams while managing customer performance and expanding routes to market.