Teams at G Adventures

Develop and execute regional PR and communications strategies for Canada, strengthening brand positioning and awareness. Manage media relations, press releases, content creator campaigns, press trips, media monitoring, awards, crisis communications, and spokesperson training. Lead regional communications staff and agencies while collaborating with global communications, marketing, legal, compliance, tourism partners, airlines, and travel agents. Measure communications performance and ensure consistent messaging across consumer, trade, broadcast, social, and digital media.

Supervise Signature and Private Travel Specialists delivering luxury travel sales and service. Lead team performance, coaching, training, workload distribution, KPIs, escalations, and operational procedures. Analyze conversion and booking metrics, support Salesforce and reservation-system improvements, manage high-value customer issues, and collaborate with sales, marketing, operations, product teams, and travel partners to improve service, revenue, and brand alignment.

Supports Workday and other enterprise systems by gathering requirements, translating business needs into functional specifications, assisting with configuration, testing system changes, monitoring performance, and maintaining data integrity. The role provides user training and documentation, coordinates issue resolution with technical teams and vendors, supports audits and compliance, and contributes to project planning and milestone tracking for global stakeholders.