Teams at Forum Ventures

Generates qualified pipeline through signal-based outreach, lead reactivation, inbound response, winback campaigns, ABM outreach, event engagement, discovery calls, lead qualification, and AE handoffs. Maintains accurate CRM records and shares prospect insights with marketing to improve campaigns and messaging. Success is measured through qualified pipeline, meetings booked, speed to lead, conversion rates, CRM quality, and ABM engagement.

Execute and optimize B2B demand-generation campaigns across email, webinars, content, events, paid media, and ABM. Build landing pages, forms, target lists, and campaign assets; manage database segmentation and case study logistics; coordinate with sales and customers; and report on leads, MQLs, conversion rates, cost per lead, and pipeline impact.

Own apparel supplier growth for Calico’s marketplace, including mapping target suppliers, sourcing and closing factories and mills, developing scalable acquisition channels, conducting factory visits, and designing supplier onboarding and verification processes. Lead supplier discovery, define supply-side product-market fit, establish marketplace metrics, and translate supplier insights into product priorities. This first dedicated supply hire will create the operating playbook and shape future team expansion.