Teams at FairPlay Sports Media

Produce and optimise high-quality sports and sports-betting content focused on the US market. Maintain and update key URLs daily, apply SEO best practices, publish via CMS, analyse performance with Google Analytics and Search Console, collaborate with SEO/Partnerships/Editorial teams, and provide out-of-hours coverage when required.

Lead consolidation of fragmented analytics into a single source of truth, implement data governance and quality frameworks, define KPIs and BI tool strategy, migrate to a modern cloud data stack, enable first-party data and personalization via a unified customer data lake, partner with Product and Commercial teams, and manage Data & BI teams to deliver automated, revenue-driving analytics.