Teams at Entain plc

Execute data-led CRM campaigns across email, SMS, push and in-app channels to drive player engagement and retention. Build, QA and deploy campaigns, use AI-driven segmentation, run A/B tests, monitor KPIs, and collaborate with creative and analytics teams to optimise performance and ensure compliance.

Owner of automated lifecycle CRM campaigns across email, SMS, push and in-app. Design, build, QA and deploy campaigns, use AI-driven data insights and analytics to refine targeting, run A/B tests, analyse performance, and coordinate stakeholders to optimise engagement, retention and lifetime value.