Elastic Path
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eCommerce • Software
Owns multi-channel B2B SaaS marketing programs that grow qualified pipeline and brand awareness. Responsibilities include ICP-focused messaging, answer engine and search optimization, website content management, HubSpot campaign execution, paid campaign coordination, performance reporting, and continuous testing. The role requires collaboration with web agencies and content creation across blogs, landing pages, ebooks, case studies, webinars, video, and product launches.
