Leads integrated, full-funnel Casino marketing strategy and execution across the Canadian market. Develops locally relevant campaigns, briefs, and go-to-market strategies tied to growth metrics; coordinates CRM, acquisition, paid media, social, PR, creative teams, and agencies; activates cultural and tentpole moments; and uses performance data to optimize results. Requires strong knowledge of Canadian consumers, cross-functional collaboration, storytelling, and experience in regulated gaming or similar industries.

Prospect and acquire high-value VIP players across Ontario, build lasting customer relationships, execute regional acquisition events, and implement localized strategies, promotions, and offers. Manage business plans to achieve revenue and profit targets while supporting compliance, responsible gaming, and player experience initiatives. The role requires managing high-value accounts, obtaining gaming licenses, and working nights, weekends, and travel as needed.

Design and build scalable APIs, cloud-native services, and applications supporting millions of users. Own service reliability, performance, testing, production incident response, and continuous improvement. Collaborate with product and architecture teams, participate in design and code reviews, contribute to technical decisions, and mentor engineers while delivering high-quality software in a fast-paced environment.