Directive Consulting
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AdTech • Marketing Tech • Consulting
Own strategic relationships with enterprise and high-growth clients, driving retention, renewals, upsells, cross-sells, and net revenue retention. Lead integrated strategies across paid media, SEO, CRO, creative, and RevOps; manage portfolio economics, forecasting, margins, scope, and negotiations. Present executive business reviews, mitigate client risks, coordinate cross-functional teams, and mentor strategists and project teams.
AdTech • Marketing Tech • Consulting
Develop and manage SEO and content strategies for enterprise B2B and SaaS clients. Responsibilities include keyword research, on-page optimization, link building, content campaign ideation, goal setting, project coordination, client communication, performance reporting, and identifying upsell and referral opportunities. The role requires agency experience, strong analytical and communication skills, and proficiency with major SEO and marketing platforms.
AdTech • Marketing Tech • Consulting
Develop and manage SEO and content strategies for enterprise B2B clients. Responsibilities include keyword research, on-page optimization, link building, content campaign planning, goal setting, project coordination, client communication, reporting, and identifying account growth opportunities. The role uses analytics and SEO platforms to measure performance, collaborates with writers and designers, and manages deliverables through Asana.
AdTech • Marketing Tech • Consulting
Develop and manage SEO and content strategies for enterprise B2B clients. Responsibilities include keyword research, content campaign ideation, goal setting, project coordination, client communication, performance reporting, and identifying upsell or referral opportunities. The role manages deliverables across internal teams and clients, uses analytics and SEO tools to optimize strategies, and serves as the primary client relationship and strategy lead.
AdTech • Marketing Tech • Consulting
Leads programmatic strategy and activation, expands service offerings, manages partner and vendor relationships, establishes campaign KPIs, analyzes performance, and drives client growth. The role provides programmatic thought leadership, supports new business pitches, collaborates cross-functionally, and manages and develops team members serving B2B and SaaS clients.
AdTech • Marketing Tech • Consulting
Lead the expansion and strategic direction of the programmatic advertising function. Develop and optimize programmatic strategies, manage campaign KPIs and measurement frameworks, oversee partner and vendor relationships, support client pitches, provide thought leadership, and coach teams. The role focuses on B2B and SaaS clients, cross-functional collaboration, campaign performance, and department growth.
AdTech • Marketing Tech • Consulting
Leads programmatic strategy and activation, expanding service offerings and driving department vision. Develops campaigns, KPIs, measurement frameworks, and optimization strategies; manages clients, partners, vendors, and cross-functional collaboration. Provides thought leadership, supports new business pitches, and coaches programmatic teams. Requires extensive programmatic experience, people management, B2B/SaaS expertise, DSP campaign execution, ABM knowledge, and strong analytical and communication skills.
AdTech • Marketing Tech • Consulting
Lead the strategic expansion and execution of programmatic advertising services. Develop campaign strategies, define KPIs, analyze performance, optimize client growth, manage platform and vendor relationships, and provide programmatic thought leadership. The role also involves cross-functional collaboration, people management, client-facing pitches, audits, measurement frameworks, and supporting learning and development across the department.
AdTech • Marketing Tech • Consulting
Develop campaign strategies, creative territories, messaging, headlines, CTAs, landing-page direction, and performance copy for B2B and enterprise technology clients. Lead creative concepting from brief through execution, partner with designers and marketing teams, support pitches and portfolio sales, and establish testing-focused campaign processes. Translate buyer insights and positioning into measurable creative hypotheses while shaping case studies, brand standards, and scalable performance creative practices.
AdTech • Marketing Tech • Consulting
Leads campaign strategy, creative concepting, messaging, copy direction, and performance creative for B2B and enterprise technology clients. Develops creative territories, headlines, CTAs, landing-page narratives, testing recommendations, and campaign briefs. Partners with designers, paid media, growth, sales, and leadership teams; supports pitches and portfolio-sales opportunities; establishes creative testing processes and campaign-style case studies tied to business outcomes.
AdTech • Marketing Tech • Consulting
Leads Directive’s Performance Design department, owning creative vision, quality, workflows, team development, client and senior leadership partnerships, departmental P&L, margins, resourcing, and revenue targets. The role blends performance marketing strategy with creative leadership across paid social, display, video, and landing pages. It also drives adoption of AI creative tools and integrates emerging technologies into production workflows while positioning Performance Design as a competitive differentiator.
AdTech • Marketing Tech • Consulting
Own the marketing and sales operations systems supporting a B2B SaaS go-to-market organization. Manage Salesforce and HubSpot architecture, lead routing, attribution, funnel reporting, data integrity, email programs, outbound workflows, MarTech vendors, budgets, and pipeline governance. Train cross-functional teams, maintain documentation, support executive decision-making with performance analysis, and improve customer retention and expansion workflows. This is a hands-on team-of-one role requiring advanced CRM expertise, analytical judgment, and strong cross-functional communication.
AdTech • Marketing Tech • Consulting
Own the revenue operations infrastructure supporting Marketing and Sales, including Salesforce and HubSpot architecture, lead routing, attribution, funnel reporting, data integrity, email marketing, outbound programs, MarTech budgeting, pipeline design, and executive analysis. Train teams, maintain documentation, manage customer data workflows, and build scalable systems that improve forecasting, conversion, retention, and revenue growth.
AdTech • Marketing Tech • Consulting
Build and own customer marketing programs spanning advocacy, lifecycle engagement, retention, referrals, and account expansion. Create case studies, testimonials, reference programs, segmented email campaigns, nurture programs, and targeted outreach. Partner with sales and client services to identify growth opportunities, engage customer champions, and connect marketing activity to pipeline and revenue. Manage marketing technology, track performance, and optimize campaigns in a remote, cross-functional environment.
AdTech • Marketing Tech • Consulting
Develop and manage SEO and content strategies for enterprise B2B technology and SaaS clients. Responsibilities include keyword research, on-page optimization, link building, content campaign development, analytics-driven goal setting, project coordination, client communication, reporting, and identifying account growth opportunities. The role manages deliverables through Asana, collaborates with internal specialists and clients, and presents performance updates in bi-weekly, monthly, quarterly, and bi-annual reviews.
AdTech • Marketing Tech • Consulting
Manage programmatic advertising clients across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and produce actionable reports. Collaborate with creative, analytics, and account teams while serving as the primary client contact. Present campaign plans and recommendations, drive growth for B2B and SaaS clients, and manage campaigns with substantial monthly budgets.
AdTech • Marketing Tech • Consulting
Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and create actionable reports. Serve as the primary client contact, presenting results and recommendations while coordinating with creative, analytics, and account teams. The role supports B2B and SaaS clients with substantial advertising budgets.
AdTech • Marketing Tech • Consulting
Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop client media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, analyze reporting, and present recommendations. The role also requires close collaboration with creative, analytics, and account teams while serving as the primary client contact for campaign performance and strategy.
AdTech • Marketing Tech • Consulting
Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs including DV360 and The Trade Desk, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and produce actionable reports. Serve as the primary client contact, presenting campaign results and recommendations while coordinating with creative, analytics, and account teams to achieve client KPIs.
AdTech • Marketing Tech • Consulting
Hands-on PR practitioner managing B2B client accounts: media relations, press releases, executive positioning, thought leadership, influencer/analyst programs, organic social support, monitoring, and measurement tied to business KPIs. Collaborates cross-functionally and contributes to proposals and client presentations.