Teams at CSC Generation

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.

Design and deploy closed-loop decision systems that estimate causal effects, quantify uncertainty, and optimize actions under constraints. Develop policy learning, bandits/decision-making, counterfactual evaluation, and production ML infrastructure to drive measurable business lift and safe automated decisions.

Partner with the CEO and CTO to turn discussions into durable decisions, run executive cadence, validate analyses (including AI-assisted work), own priority cross-functional initiatives end-to-end, manage risk intake, and ensure commitments are executed with clear owners and measurable outcomes.