Teams at Canadian Tire Corporation

Leads Canadian Tire retail promotional strategy, planning, pricing and program performance across weekly promotions and major events. Owns promotional calendars, product and price selection, ROI and margin optimization, governance, AI-enabled pricing and promotion capabilities, automation, and continuous improvement. Builds executive alignment, manages trade-offs, drives change adoption, and develops a high-performing Promotions organization through coaching, clear accountability, and evidence-based decision-making.

Develop and improve machine learning and generative AI models for customer shopping missions, occasion discovery, transaction classification, and behavioral analytics. Research modeling approaches, design prompts, evaluate model quality, run experiments, analyze customer data, and establish testing frameworks. Partner with ML/AI engineers to productionize models, monitor performance, document decisions, and support personalization, marketing, merchandising, and customer intelligence use cases.

Own and operate a customer intelligence platform using machine learning, generative AI, and large-scale transaction data. Lead its transition from third-party ownership, manage production scoring and pipelines, develop ML and GenAI capabilities, establish evaluation and governance controls, and improve reliability, scalability, accuracy, and cost. Build production Python and PySpark software while driving MLOps, LLMOps, testing, deployment, monitoring, and architectural improvements.