Teams at Blacksmith Agency

Directs the paid and organic search department, managing PPC and SEO strategists, client performance, quality assurance, measurement, hiring, and coaching. The role integrates paid and organic search strategies, validates GA4 and conversion tracking, diagnoses account performance, manages underperformance, and leads adaptation to AI-driven search. This is a management-focused position requiring demonstrated team leadership, hands-on depth across PPC and SEO, client turnarounds, data rigor, and strong communication.

Own and grow a portfolio of client accounts by identifying expansion opportunities, scoping and closing retainer and project work, negotiating pricing, managing renewals, and reducing churn. Build account plans, conduct data-driven quarterly business reviews, engage senior marketing stakeholders, maintain Salesforce, and independently generate pipeline in a marketing agency environment.

Own organic search strategy and performance for a portfolio of clients. Responsibilities include technical and content audits, keyword research, on-page implementation in WordPress, local SEO, link acquisition, reporting, client presentations, sales support, roadmap development, and oversight of SEO specialists, writers, and link-building resources.