Teams at Baselane

Own Baselane’s lifecycle marketing strategy and execution across activation, engagement, retention, and revenue expansion. Build multi-channel campaigns using email, push, SMS, and in-app messaging; create Braze automation workflows; segment high-value customers; drive retargeting; and coordinate with product, sales, support, and performance marketing. Analyze customer behavior and business outcomes, using data, AI, and automation to improve activation, engagement, and ARPU.

Lead 0-to-1 product development for new customer segments and growth opportunities. Conduct customer research, evaluate markets, validate ideas through experiments and prototypes, and guide products from discovery through launch and iteration. Define product strategy, success metrics, and roadmaps while partnering with Design, Engineering, Marketing, Partnerships, founders, and cross-functional teams. Use AI and automation to accelerate research, analysis, prototyping, and product development.

Own go-to-market enablement and support partner onboarding, sales training, and customer-facing collateral. Conduct market and customer research, develop product positioning and messaging, and partner with Product and Brand teams on launches and lifecycle initiatives. Create enablement materials, identify market opportunities, manage cross-functional stakeholders, and use data to evaluate impact. This hybrid Toronto role requires collaboration in the office twice weekly.