Teams at AppDirect

Coordinate customer onboarding projects from kickoff through launch, serving as the primary customer contact. Guide implementation schedules, train customers on PartnerStack, document decisions, conduct discovery, recommend solutions, and collaborate cross-functionally to launch partner programs effectively.

Designs and executes B2B SaaS growth campaigns across outbound, lifecycle, and ABM channels. Builds automated workflows using marketing automation, CRM, enrichment, and AI tools; researches target accounts; creates personalized outreach; and collaborates with Marketing and Sales. Measures campaign performance, runs tests across messaging and audiences, optimizes workflows, and scales activities that generate qualified pipeline.

Leads AppDirect’s corporate website and sales and marketing applications, owning strategy, roadmap, execution, SEO, AEO/GEO, performance, and conversion optimization. Manages and mentors a web development team while integrating AI into development, content, prototyping, and personalization workflows. Partners with marketing, product, design, engineering, and leadership to deliver measurable digital experiences and accelerate time-to-market.