Teams at American Tall

Founding Head of Ecommerce will define the Shopify website strategy, drive commercial performance (revenue, conversion, AOV, retention), build the ecommerce function and team, manage vendors and tech, lead cross-functional execution, and champion experimentation and analytics to scale a DTC apparel brand from pre-launch.

Lead day-to-day management and growth of a Shopify DTC storefront, driving revenue through merchandising, conversion optimization, and improved customer journeys. Execute promotions, product launches, and reporting; use analytics (GA4, GTM, Looker) and engagement tools (Klaviyo, Clarity) to test, iterate, and recommend improvements. Collaborate cross-functionally and manage external partners to deliver a world-class ecommerce experience pre- and post-launch.

The Financial Analyst will support financial planning for an e-commerce brand, manage close processes, prepare financial reports, and analyze performance metrics.