Teams at Alternative Payments

Own paid acquisition across Google, LinkedIn, and Meta, while leading the full B2B SaaS webinar program. Manage targeting, creative testing, optimization, reporting, channel experiments, webinar operations, promotion, and follow-up. Connect campaigns and webinars to completed demos and sales pipeline, build AI-powered marketing workflows, collaborate with Sales and cross-functional marketing teams, and operate within two-week agile sprints.

Own foundational product marketing across products and verticals, including ICPs, personas, buyer journeys, positioning, messaging, launches, competitive intelligence, and go-to-market strategy. Partner with Product, Sales, Marketing, and leadership to translate customer and market insights into enablement resources and compelling narratives. Lead research, analyze commercial data, establish product marketing processes, and use AI tools to improve research and analysis.

The Business Development Representative will create new business opportunities through high-volume outbound outreach, maintaining CRM data, and collaborating with Account Executives to refine sales strategies.