Teams at AlgaeCal

Owner of lifecycle marketing focused on retention and lifetime value. Build and optimize automated, personalized journeys across email, SMS, and push using platforms like Braze, Klaviyo, or SFMC; lead a small team; use segmentation and analytics to improve loyalty, subscriptions, and reorder rates.

Lead lifecycle marketing to drive retention, loyalty, and CLTV across email, SMS, push and other owned channels. Build, optimize, and scale automated journeys and segmentation using platforms like Braze, Klaviyo, or SFMC. Manage and develop a small team, analyze performance, run tests, and oversee messaging, design, and loyalty/subscription communications.

Lead lifecycle marketing across email, SMS, push and other owned channels. Build, optimize, and scale automated customer journeys and segmentation to increase retention, loyalty, reorder rate, and lifetime value. Manage a small team, oversee campaign execution, personalization, testing, analytics, and channel expansion (SMS/push).