Teams at AlgaeCal

The Creative Director will set AlgaeCal’s visual and brand standards, lead multidisciplinary creative teams, and oversee campaigns, launches, websites, advertisements, and brand assets. Responsibilities include developing creative strategy, improving workflows, using performance data to optimize advertising, hiring and developing talent, influencing senior stakeholders, and applying AI to creative processes while maintaining originality and quality.

Lead lifecycle marketing to drive retention, loyalty, and CLTV across email, SMS, push and other owned channels. Build, optimize, and scale automated journeys and segmentation using platforms like Braze, Klaviyo, or SFMC. Manage and develop a small team, analyze performance, run tests, and oversee messaging, design, and loyalty/subscription communications.

Lead email and owned-channel lifecycle marketing: design, build, optimize and scale personalized customer journeys across email, SMS and push to increase retention, LTV and subscriptions. Use data-driven segmentation and testing, manage automation platforms (Braze/Klaviyo/SFMC), oversee design and performance, and coach a small cross-functional team.