Teams at AlgaeCal

Lead email and owned-channel lifecycle marketing: design, build, optimize and scale personalized customer journeys across email, SMS and push to increase retention, LTV and subscriptions. Use data-driven segmentation and testing, manage automation platforms (Braze/Klaviyo/SFMC), oversee design and performance, and coach a small cross-functional team.

Lead lifecycle marketing to increase retention, loyalty, and customer lifetime value. Build and optimize automated journeys across email, SMS, and push using Braze/Klaviyo/SFMC. Manage segmentation, personalization, testing, and analytics. Coach a small team, oversee design and messaging best practices, and expand loyalty, subscription, and rewards communications.

Lead lifecycle and retention marketing across email, SMS, push and other owned channels. Build and optimize automated journeys, segmentation, loyalty and subscription communications, measure performance, and coach a small team to improve retention, reorder rate, and customer lifetime value using platforms like Braze, Klaviyo, or Salesforce Marketing Cloud.