air up GmbH

air up is a Munich-based hydration company that develops and sells reusable bottles and scent-based flavor pods. Its system enhances plain tap water through retronasal olfaction, creating flavor without sugar, additives, coloring, or single-use plastic bottles. The company sells through retail, direct-to-consumer, and marketplace channels, aiming to make drinking more water engaging while encouraging healthier hydration habits for consumers worldwide.