Teams at ActiveProspect

Own product marketing for InfutorData, including market intelligence, positioning, pricing, messaging, sales enablement, thought leadership, content, and go-to-market strategies. Partner with Product Management, Sales, and Marketing on launches, releases, customer insights, and roadmap alignment. Measure marketing performance and create collateral, training, case studies, webinars, whitepapers, videos, and campaigns that strengthen differentiation, adoption, and revenue performance.

Leads solution strategy, market research, competitive intelligence, positioning, messaging, go-to-market planning, and sales enablement across ActiveProspect’s marketing technology portfolio. Translates customer, product, and market insights into solution narratives, business cases, product priorities, competitive tools, launch strategies, and executive recommendations. Measures impact on pipeline, win rates, adoption, retention, and revenue expansion while collaborating with Product, Sales, Marketing, and Customer Success.