Teams at Activate Games

Build and run Activate's CRM and lifecycle marketing: design acquisition, retention, rebooking, and win-back journeys; manage audience segmentation and workflows in the CRM (Braze); develop and run A/B tests; execute and optimize email, SMS, and push campaigns; track campaign impact on bookings and store performance; document processes and deliver performance insights and recommendations using AI tools.

Guide guests through check-in and gameplay, ensure smooth operation of the game experience, handle transactions, assist with troubleshooting and light facility maintenance, and deliver high-energy customer service in a fast-paced entertainment venue.

Lead growth, performance, lifecycle, and CRM marketing for Activate corporate stores. Own P&L, build multi-year revenue and demand plans, optimize channel investment, analyze retention and attribution, and increase bookings. Manage and mentor CRM and Paid Digital specialists, partner with corporate marketing and communications, and scale systems and AI-powered capabilities to drive store-level bookings and consistent revenue growth.